Easy to understand info about search engine optimization
SEO stands for “search engine optimization.”
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Start with this quick and easy to understand article about search engine optimization. It’ll quickly cover the basics.
Architecture
Web crawlers like Googlebot crawl a website’s structure. Their goal is to index the content in order to return it in search results. The better your site structure, the easier the crawlers can access and index the content. Write unique and relevant meta descriptions for every page. The meta description is the first section that people see when Google serves up your page to search users. And use the right keywords in each web-page.
URLs are not a major ranking factor, but It’s good practice to use descriptive words in your page URLs for search engines and users. Use readable and meaningful URLs only and submit a sitemap using Google’s webmaster tools. A sitemap is (usually) an XML document, containing a list of pages on your website, can improve the crawling of your site.
Contents
Content should be the first focus when planning to implement a search engine friendly website. Quality content helps to inform, engage and support your visitors. Creating genuine and strong content is thus very important for search engine visibility.
Social media is an integral part of SEO strategy and search signals are important. You’ve got to focus on increasing yours. Also, Search engines love fresh and updated information.
Performance
Your site should load quickly whether visitors are viewing it on mobile or desktop. And, since speed is a Google ranking factor, faster sites will have an SEO advantage (all other factors being equal). When searchers enter a query, the search engine scans its index to filter and rank the relevant pages. If your site isn’t crawlable, it’s not going to get included in the index and therefore won’t be visible in the search results.
Web Analytics
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not. Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.
If you require any assistance in search engine optimization for your website or planning to improve search rankings? Let us discuss. Drop a mail to seo(at)ingrafix.com
